Living Rooms Website & Marketing
Living Rooms are true innovators in the shared housing space, and I can say that confidently, having watched them win the REIWA Award for Excellence in Innovation three years running. In late 2023, I was invited to support their rebrand and transition from JNG Property Group to what is now Living Rooms, a bold, community-focused identity with heart and a strong sense of fun.
From the introduction of their charming duck mascot (chosen for its quirky, communal nature and to make sure no one feels like a duck out of water), to custom touches like branded wooden Jenga sets, bold type choices, and a uniquely structured social media grid, to developing and launching their events calendar, every detail was carefully considered to bring the Living Rooms personality to life.
It’s been a privilege to contribute to such a vibrant and meaningful evolution.
The Remit
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Brand transition from JNG Property Group to Living Rooms
Development of New Branded Assets
Imagery Selection and Photography Style
Brand Voice and Tone
Icons and Graphics
Copy
Stationery and Printed Materials
Brand Guide
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At conception and for the rebrand the Living Rooms website was originally designed in Squarespace which allowed me to provide design and copy as needed. The final version, including the property listing functionality, was later developed in WordPress to meet specific listing requirements.
Tasked with implementing a pre-identified goal to run community events, the new website build included the full delivery model, including scheduling, structure, and digital integration.
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Design of Letterhead
Design of Business Cards
Design of Compliments Slips
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Design of Company Handbooks and Guides
Designs of Newsletters
Design of Magnets
Coordination of Home Open Home Staging
Coordination of Stylised Photoshoots
Design of Various Internal Documents
Social Media Marketing
Design assistance with mockups for the Living Rooms van, apparel, magnets and various initiatives
Introduction of Branded Wooden Jenga
Introduction of Duck Mascot
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Please refer to the “Styling of Coliving and SIL properties” gallery within portfolio
